With a deep commitment to authentic taste and unmatched quality, we ensure every snack celebrates our rich history and delivers delicious flavors Beyond Borders

Our Hispanic
Heritage Foundation

Benestar Brands /Evans:

Our Complementary US Platform

Connected Timeline
1932 Mac’s Snacks is founded in Texas, specializing in pork rinds
1947 Evans Food Products is founded in Chicago, selling pork rinds and corn chips door-to-door
1980 Palmex is founded in Monterrey, Mexico, establishing itself as a pioneering force in authentic Mexican grain-based snacks.
1987 Evans acquires Mac's Snacks (TX) and Savory Foods (OH).
2016 Wind Point Partners and Jose Luis Prado acquire Evans Food Group, adding later Gaytan Foods (CA), Turkey Creek (GA), and Chicas Chips (CA).
1980–2021 Palmex grows into a leading brand in grain-based pellet production and authentic Hispanic Crispy Snacks across Mexico, and grows exports to 17 countries in the Americas.
2019 Company added 4505 Meats and introduced Las Ricas, authentic Mexican street snacks.
2022 Wind Point Partners and Jose Luis Prado acquire Palmex and begin a large-scale expansion into the USA.

A Shared  Future

Línea de Tiempo en Forma de I - Estética Mejorada
2024 Palmex merges with Benestar Brands to accelerate the expansion of authentic Hispanic snacks in the Americas, creating a powerhouse of pellet production with 9 manufacturing facilities across the U.S. and Mexico.
2025 The combined business is rechristened as Monarca Authentic Snacks, reinforcing its position as the leader of authentic Hispanic and Hispanic-inspired snacks.
Monarca Timeline Mobile-Friendly
1932 Mac’s Snacks is founded in Texas, specializing in pork rinds
1947 Evans Food Products is founded in Chicago, selling pork rinds and corn chips door-to-door
1980 Palmex is founded in Monterrey, Mexico, establishing itself as a pioneering force in authentic Mexican grain-based snacks.
1980–2021 Palmex grows into a leading brand in grain-based pellet production and authentic Hispanic Crispy Snacks across Mexico, and grows exports to 17 countries in the Americas.
1987 Evans acquires Mac's Snacks (TX) and Savory Foods (OH).
2016 Wind Point Partners and Jose Luis Prado acquire Evans Food Group, adding later Gaytan Foods (CA), Turkey Creek (GA), and Chicas Chips (CA).
2019 Company added 4505 Meats and introduced Las Ricas, authentic Mexican street snacks.
2022 Wind Point Partners and Palmex and begin a large-scale expansion into the USA.
2024 Palmex merges with Benestar Brands to accelerate the expansion of authentic Hispanic snacks in the Americas, creating a powerhouse of pellet production with 9 manufacturing facilities across the U.S. and Mexico.
2025 The combined business is rechristened as Monarca Authentic Snacks, reinforcing its position as the leader of authentic Hispanic and Hispanic-inspired snacks.